New Business Marketing Manager

Employer Information

Organization Name: Morris Printing Group
About Our Organization: Printing
Website: Morrisprintinggroup.com
Job Department: Marketing and Development
Reports to: General Manager & Vice President
Job Location: Kearney
State: Nebraska

Purpose:

This position will play an integral role in our company's growth with innovation and new categories, as well as growing existing product lines. This position will be responsible for the development and launch of new products that focus on the printing industry. This will align with our company's strategic vision, growth plans, and profit objectives. Plan, direct, and coordinate marketing policies and programs for new business, such as determining the demand for products and services, and identify potential new and obscure customers. Develop and market new products. Oversee product development and monitor trends that indicate the need for new products and services. Work with art departments, digital and print marketing departments, and the social media department to meet goals.

Education:

Bachelor's Degree in Marketing or a related field 3+ years of Marketing and/or digital marketing experience - Additional years of Marketing experience may replace Bachelor's Degree requirement Experience in product development from the design phase through the market phase Strong desire to discover new and obscure products and markets relating to the printing industry.

Knowledge:

Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Programs - Creative programs including; InDesign, Acrobat, Photoshop, Illustrator, etc.

Tasks:

• Thinking Creatively
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics.
• Develop and research innovative and cutting edge new products
  • Create models/templates
  • Conduct market research
• Develop promotional strategies or plans
• Monitor current trends
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with art, marketing, and social media departments.
• Compile lists describing product or service offerings.
• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Select products or accessories to be displayed at trade or special production shows.
• Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
• Initiate market research studies or analyze their findings.
• Conduct economic or commercial surveys to identify potential markets for products or services.

Activities:

Developing Objectives and Strategies

• Develop marketing strategy
• Develop pricing strategy
• Analyzing Data or Information
• Analyze market or delivery systems
• Analyze sales activities or trends
• Conduct market research
• Conduct research on work-related topics
• Estimating the Quantifiable Characteristics of Products, Events, or Information
• Estimate product demand
• Identify potential markets

Tools and Technology:

Technology

Desktop publishing software

• Adobe InDesign
• Acrobat
• QuarkXPress
• Photoshop
• Illustrator

Electronic mail software

• Email software
• Microsoft Outlook